In its first year of participation, Coldwell Banker Caine earned a MarCom award during the 2015 competition. Coldwell Banker Caine was honored in conjunction with its integrated communications partner, Flourish, for their collaboration on “Home is…,” which earned a MarCom Platinum Award designation.
“We are delighted to share recognition with Flourish for this wonderful campaign that truly captured the heart of what it means to own a home,” said Jane Harrison Fisher, Chief Experience Officer. “Coldwell Banker Caine is proud of the efforts of our agents, staff, and partners to continue our mission of providing superior customer service for our past, current, and future clients.”
“The ‘Home is…’ campaign provided a visualization for everything Coldwell Banker Caine represents,” said Stephen Edgerton, President. “Since 1933, we have shown the Greenville community what makes our brand stand apart and the creation of this campaign with Flourish is the perfect continuation of that message.”
The international competition for marketing and communication professional drew in more than 6,000 entries from 34 countries in a range of categories including print, digital media and strategic communication.
The MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization sponsors this annual competition where entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.