Coldwell Banker Caine hired Erika DeRoberts as the company’s Project Executive and Director of Developer Relations, effective today. She comes to Coldwell Banker Caine from serving as Branch Leader and Broker-in-Charge for another real estate company in the Upstate.
“I chose Coldwell Banker Caine for the company’s strength in leadership, the depth of its Upstate roots, the support and genuine care they have for those they serve, the reputation of being elite and first-class real estate professionals, and our shared vision, passion and drive to be the best,” DeRoberts stated.
“As new home construction is experiencing pent-up demand and growth, the strategic partnerships between Coldwell Banker Caine and residential developers and builders are increasingly valuable. Erika’s experience with new home community positioning, creative marketing and impressive sales results will help guide the success of these projects,” explained Stephen Edgerton, President and Chief Executive Officer of Coldwell Banker Caine.
In the role of Project Executive and Director of Developer Relations, DeRoberts will oversee the marketing and communications strategy for new construction projects and serve as a primary liaison with the developers in the Upstate in which Coldwell Banker Caine serves as the sales and marketing partner.
DeRoberts began her real estate career in 2005, working for a national builder in onsite sales. She achieved Rookie of the Year by selling 26 town homes in her first five months and was awarded Salesperson of the Year the following year. DeRoberts began training salespeople specializing in new homes and found her calling for helping others succeed. Her real estate career beats to this drum: Serve, edify and help others achieve their very best.
In 2010, DeRoberts was awarded Homefinder.com National Rookie of the Year for assisting Upstate S.C. agents with their business and marketing plans, focusing on digital and online advertising. As a branch leader and broker-in-charge for another Upstate real estate company, she grew her offices from 13 to 39 agents. With individual support and training, the offices achieved significant growth. She was awarded the Pride and Purpose and Rising Star awards in 2014.
After earning a Bachelors of Arts in Anthropology from Universidad de las Americas, in Cholula, Mexico, DeRoberts lived all over the United States, including Oklahoma, Illinois, Florida, Michigan, North Carolina. DeRoberts has called the Upstate home since 1998.